Not every kid in Australia grows up with the Easter Bunny. The Easter Bilby is a popular alternative, being a native and adorable little night-dwelling cute machine. The lesser bilby was made extinct in the 1950s due to rabbits taking over their habitats and food supplies, and the greater bilby’s conservation status is vulnerable, also due to the introduction of rabbits, foxes and cats. Popularising the Easter Bilby is just our little twist on the holiday, and if we lose these shy little darlings to extinction in future, we’ll make sure no one forgets the bilby.
"I’ve spent most of my life and most of my friendships holding my breath and hoping that when people get close enough they won’t leave, and fearing that it’s a matter of time before they figure me out and go."